Our client is looking for an experienced Senior Analytics Technology Specialist to join their team in London.
This role will be 60% onsite, 40% remote.
Whilst keeping up-to-date with industry and data privacy changes you’ll provide direction for use of digital data tools and sources to support marketing aims
Work with your manager, team, and partners to scope and develop a variety of digital data collection programmes across:
Internal and External Data Sources: Be an expert across all data sources in the marketing data team, in particular tracking and marketing channel data
Third-party Reporting Services: Increase success and best-practice
Support Data teams in understanding and utilising Data Sources. Certain products and sources are complex and nuanced in how they structure/provide data and the commercial effects of data modelling can have considerable impact. You’ll advise teams on what to use and how
Working knowledge of digital data collection and data quality principles
Interest in responding to data privacy challenges
Experience implementing Google Analytics and Marketing Tags on websites using a tag manager (such as GTM, Ensighten or Tealium). Knowledge of Firebase and Appsflyer beneficial.
Passion for digital media and digital technology
Experience with digital marketing and e-commerce