The role holder will be responsible for undertaking performance measurement, analysis and reporting related to optimisation work in order to help deliver the revenue plans for the Digital channels. YOu will also be responsible for defining, measuring and reporting digital optimisation activity that will support a market in achieving their digital targets.
The role holder will provide optimisation analysis and reporting to support the Lead Digital Optimisation Specialist across Europe and MENA.
Impact on the Business/Function
Management of hypotheses to test based on data in performance dashboards, and reports at regional level, identifying areas of improvement and making recommendations for stakeholder consideration.
Provide analysis and reporting services on optimization activity to in country Digital teams as required, to consistent standards.
Provide support, knowledge and metrics expertise to in country teams sharing best practice.
Undertake in-depth analysis including sales and servicing funnels to identify trends and future optimisation opportunities.
Customers / Stakeholders
Working closely with the Lead Digital Optimisation Specialist and entity Marketing/in country Digital Channel Performance teams to undertake optimisation activity.
Providing information and results to stakeholders including Group CVM, Group Digital, HTS (SWD and CD), BI, Finance
Share best practice and optimisation results across the region considering reuse and driving best practice
Demonstrate improvements to sales and servicing satisfaction KPIs in region following optimisation opportunities.
Adherence to clear governance framework.
Feedback from stakeholders
Evidence of sharing best practice.
Interpretation of and hypotheses generation from the dashboard and reports measurement of overall progress against RBWM Digital TOM, Multi-Channel TOM and Commercial Success Criteria within region and entities.
Leadership & Teamwork
· Work collaboratively within the Optimisation function to identify optimum processes and to share best practice.
· Work collaboratively with other teams within DaaC to gather relevant metrics, promote optimisation and encourage hypothesis generation.
· Support collaboration between teams from multiple entities, to share best practice and promote consistency.
Positive feedback from all RBWM businesses, as evidenced by active involvement in business planning and execution
Consistent, open communication between all stakeholders
A common shared plan, approach and vision
Operational Effectiveness & Control:
· Support the Digital Optimisation Manager in ensuring optimisation hypotheses are identified, communicated, documented, agreed and delivered in the most cost effective manner.
· DaaC governance structures.
Adhere to governance process to support optimisation
Escalating key risks, issues and interdependencies and providing appropriate mitigation strategies or escalating as appropriate.
Supporting audit / independent programme assessments as required
Experience with AB Testing and Multivariate Testing (MVT) solutions
Quantitative skills and familiarity with statistical analysis or experiment design a plus
Strong analytical skills with proven ability to understand complex data; identify key trends and opportunities, and to deliver recommendations for optimisation.
Working knowledge of Adobe Marketing Cloud. Full standard range of MS Office applications such as Excel, PowerPoint, and Word.
Good awareness of channel, including technical, commercial, market place and customer considerations.
Commercial focus, ability to identify opportunity to maximize the cost effectiveness/profitability for the business.
Good decision making skills, with the ability to make clear recommendations based on data and understand the implications.
Good relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities.
Well developed communication skills, both written and verbal, to explain complex data.
Innovative – the ability to approach things differently or do different things to deliver goals.
Strong team player, highly collaborative recognizing specialized in a role in a larger programme of work and acknowledging other areas/individuals roles and responsibilities.
Awareness of the Multi-Channel and Digital strategies and regional plans for sales and servicing.
Respectful of different cultures, working with colleagues from across all 5 regions (North America, LATAM, Middle East, Asia Pacific and Europe)
High levels of resilience and self-motivation.
|Job Category||Digital Optimisation Analyst|